I'm Boo, an award-winning product designer with a strong research core - which means my designs don't just look good but focus on solving actual problems and users' needs.
I've been a designer for 15 years but have spent the past 5 working in house on products. Which makes me much happier than working in advertising (and trying to sell people guff they don't want.)
I'm a dab hand at design systems, making personas, running ideation workshops, sketching wireframes, and crafting beautiful, responsive designs in Figma. I have an open disposition, a large supply of crisps, and above-par tea-making abilities, which makes me pretty decent at user testing.
When I'm not designing, I'm usually at my allotment where I grow fruit and vegetables to donate to local food charities in South West London, such as Be Enriched and Cook to Care.
Big fan of big dogs. Also partial to smaller hounds.
