I'm Boo, an award-winning product designer with a strong research core. This means my designs don't just look great but focus on solving actual problems and users' needs. I am a playful, empathetic person, and I channel this into both my work and team.

I've been working in design and tech for 17+ years, and spent half that time working in-house on products. I'm a dab hand at design systems, ideation workshops, and crafting beautiful, responsive designs and apps in Figma. I have an open disposition, a large supply of crisps, and above-par tea-making abilities. Which makes me pretty decent at user testing.

When I'm not designing, I'm usually at my allotment where I grow fruit and vegetables to donate to local food charities in South West London. Big fan of big dogs. Also partial to smaller hounds.